Comments on: Alcohol Ads Target Men, Women, (Teens?) With Lesbians! Vampires! http://www.drinkingdiaries.com/2009/10/20/alcohol-ads-target-women-or-men-with-sapphism/ A blog about women and drinking--the ups, downs and everything in between. Mon, 06 Feb 2012 20:06:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Eric http://www.drinkingdiaries.com/2009/10/20/alcohol-ads-target-women-or-men-with-sapphism/comment-page-1/#comment-22811 Eric Wed, 31 Aug 2011 13:47:29 +0000 http://www.drinkingdiaries.com/?p=1052#comment-22811 (If you had to design an alcohol ad campaign for women, what would it be?) Sex Sells. If the alcohol ad was for straight women I would show them in everyday settings. Relaxing with friends, at a luncheon, a picnic, sailing, etc. And if the ad was with lesbian women the settings would be the same. Why should they be an different? The caption can be changed depending on were the ad is placed. This may be 2011 but I can't see Southern Living magazine having an ad with The caption: “Things are getting interesting.” it just wouldn't work and it would tick off a lot of people. Ads showing women that may be lesbian or bi show up in GQ, Vanity Fair, National Review, just joking. So for the most part the ads showing Lipstick Lesbians are for Men & Women. I see no problem with the ads sex sells and it always will. Eric (If you had to design an alcohol ad campaign for women, what would it be?)
Sex Sells. If the alcohol ad was for straight women I would show them in everyday settings. Relaxing with friends, at a luncheon, a picnic, sailing, etc. And if the ad was with lesbian women the settings would be the same. Why should they be an different? The caption can be changed depending on were the ad is placed. This may be 2011 but I can’t see Southern Living magazine having an ad with The caption: “Things are getting interesting.” it just wouldn’t work and it would tick off a lot of people.

Ads showing women that may be lesbian or bi show up in GQ, Vanity Fair, National Review, just joking. So for the most part the ads showing Lipstick Lesbians are for Men & Women. I see no problem with the ads sex sells and it always will. Eric

]]> By: Patty http://www.drinkingdiaries.com/2009/10/20/alcohol-ads-target-women-or-men-with-sapphism/comment-page-1/#comment-6422 Patty Mon, 04 Oct 2010 18:22:58 +0000 http://www.drinkingdiaries.com/?p=1052#comment-6422 As an addictions counselor teaching a DUII class for women in Oregon, these photos and info. are very useful. Yes as a society we have no shame. You'd be surprised at how unaware and self-lothing women come in for treatment are. It's a real wake up call when we discuss how advertising demeans women. I have them find an ad and bring it to class, then I show more photos. Thanks for your work! As an addictions counselor teaching a DUII class for women in Oregon, these photos and info. are very useful. Yes as a society we have no shame. You’d be surprised at how unaware and self-lothing women come in for treatment are. It’s a real wake up call when we discuss how advertising demeans women. I have them find an ad and bring it to class, then I show more photos. Thanks for your work!

]]> By: Giorgi http://www.drinkingdiaries.com/2009/10/20/alcohol-ads-target-women-or-men-with-sapphism/comment-page-1/#comment-1232 Giorgi Mon, 23 Nov 2009 14:53:52 +0000 http://www.drinkingdiaries.com/?p=1052#comment-1232 If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all. If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.

]]> By: Susan Wood http://www.drinkingdiaries.com/2009/10/20/alcohol-ads-target-women-or-men-with-sapphism/comment-page-1/#comment-833 Susan Wood Wed, 21 Oct 2009 19:29:41 +0000 http://www.drinkingdiaries.com/?p=1052#comment-833 I've done some! As an advertising copywriter I can tell you it's AWFUL out there -- cleavage and twins and yeah, chewing on pearls. I'm happy to report I didn't sink to those levels when our ads (for Hennessy) were aimed at men. Our campaign was about character (and was a few years back). As for our female-targeted ads, I'll try to post a few for Moet that my (female) teammate and I did. I’ve done some! As an advertising copywriter I can tell you it’s AWFUL out there — cleavage and twins and yeah, chewing on pearls. I’m happy to report I didn’t sink to those levels when our ads (for Hennessy) were aimed at men. Our campaign was about character (and was a few years back). As for our female-targeted ads, I’ll try to post a few for Moet that my (female) teammate and I did.

]]> By: Positively Present http://www.drinkingdiaries.com/2009/10/20/alcohol-ads-target-women-or-men-with-sapphism/comment-page-1/#comment-831 Positively Present Wed, 21 Oct 2009 15:48:57 +0000 http://www.drinkingdiaries.com/?p=1052#comment-831 Wow. This is pretty crazy! Thanks for sharing it on DD. Wow. This is pretty crazy! Thanks for sharing it on DD.

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