Okay, so you might not be a big fan of red-tinged teeth (unless, of course, you’re one of the vampire-obsessed Twilight fans). Yes, red wine leaves its mark. But would you shell out $18.00 for a three-pack of wine wipes? Supposedly they work, and they have a light orange-blossom scent that doesn’t interfere with the taste of the wine, but still?

If you’re worried about staining your teeth, white wine is actually a worse culprit than red because of its high acid content.

Quick! Name a movie for tweens and up that has no drinking in it….If you think it’s tough to do, you’re right. In a 2006 study, a Dartmouth research team found that “92% of the films in a sample of 601 contemporary movies depicted the use of alcohol. Broken down by ratings, they found that alcohol was used in 52% of G-rated films, 89% for PG, 93% for PG-13 and 95% for R.” http://dms.dartmouth.edu/news/2006_h1/12jan2006_sargent.shtml

Recently, I’ve been thinking about drinking in movies, and how it might look through my tween daughter’s eyes. For her 11th birthday, I took her and a group of friends to see the movie Confessions of a Shopaholic. It was cute and funny, and the girls enjoyed it, but I felt a little uneasy. Not just about the out-of-control spending the movie showed, but also the out-of-control drinking (soft focus, with no real repercussions). As much as I wish my daughter would pick a movie like Whale Rider, she has her own taste.

Many movies for tweens and teens use drinkers as a cautionary tale (The drunk rocker in Confessions of a Teenage Drama Queen) or as objects of ridicule (the drunk friend in Nick and Norah’s Infinite Playlist). Or there’s the one drunk night that ends badly (Lindsay Lohan barfing on her crush in Mean Girls).

But by the time women in the movies hit college and beyond, drinking is seen as the ultimate good time (can you think of a wedding-related scene without the obligatory doing-shots or drunk bride scene?), the ultimate cure-all…Much of He’s Just Not That Into You takes place in a bar. Adventureland? 99% drinking. Drinking is a rite of passage; it’s liquid courage (as in Shopaholic); it’s a way to even the score (Remember Karen Allen going head to head with Harrison Ford in Indiana Jones?).

My own random sampling of movies my daughter expressed interest in seeing, or has seen, include: Whip It (She’s dying to see it–lots of power-grrls knocking back drinks), 17 Again (party scenes, drinking), 13 Going on 30 (POOF! Jennifer Garner can legally drink!), 27 Dresses (tons of drinking), Bride Wars (brides-to-be knocking back shots of tequila), and on and on.

Through the eyes of a tween or teen going to the movies, it must seem like A) Almost everybody drinks, and B) You’d be a crashing bore not to…Unless you’re a: VAMPIRE or VAMPIRE-WANNABE! Yes, that’s right. I answered the question I asked at the beginning of this post. Twilight is a movie with (almost) no drinking, at least by its main characters. The dad drinks a beer with his friend, and Bella hands him a beer, but that’s about it. And that’s because it was written by a—-Mormon!

P.S. Another Dartmouth study by the same group of researchers (see Link above) found that movie images and scenarios influence teen drinking behavior and attitudes almost as much as drinking by parents and peers.

So-what do you think? I’m not a censorship type. Hey–I let my daughter see lots of the movies I named above. I’m just wondering–do you think all this movie drinking has an effect on kids? And do you think there’s a way to balance some of it out? Because even if you don’t drink, trust me–your kid will be confronting many others who do (either live, or on TV or film).

They’re everywhere: Ads for alcohol. Many of them featuring scantily clad fembots with big bazooms, shiny legs and icy stares, like the one that stared me and my three children in the face on the side of a truck as I drove them to school recently. They seem to be targeted to men, or are they? With some of the ads, it’s hard to tell…

The Media Awareness Network divided female stereotypes in alcohol advertising into six categories: The Sexpot/Bimbo, The Man Eater, The Rebel, The Prize, The Party Girl, and my personal favorite–The Objectified/Dismembered Woman.

Here are the pictures that go along with the ads: media-wareness

Now, according to Brandfreak.com, we have two new categories, which I’ll call–The Lipstick Lesbians, for a brand called Passionne–and–The Vampires–for Remy Martin…Who do you think these ads are aimed at–men? Women? Twilight-obsessed teens? If you had to design an alcohol ad campaign for women, what would it be? 

“So, who is this ad aimed at? Horny men? Or is it a drink designed for lesbian get-togethers? If so, we may have the long-awaited female version of Schmidt’s Gay.”

—Posted by Todd Wasserman on Brandfreak.com